What is WhatsApp Marketing？
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales. With SendPulse chatbots, you can convert more leads into customers and provide 24/7 client support.
Why Should You Use WhatsApp Marketing for Your Business?
WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month.
WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate.
The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat.
However, there are more reasons to implement WhatsApp in your marketing strategy. Read on to learn a few more benefits of this marketing channel.
Benefits of WhatsApp Marketing for Your Business
Using messengers is a golden opportunity to improve your marketing strategy. There are four positive outcomes of using WhatsApp for your business promotion.
Profound relationships with customers
Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.
Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages.
Higher conversion rate
Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media.
Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages.
Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.
WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads.
It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.
Better yet, you can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps. Roughly 60% of consumers believe they will use messengers more to make purchases in the future.
Lower cost of marketing
WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get the ball rolling is to install an app and connect to the Internet.
Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks WhatsApp over 23 times a day.
WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy.
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